Uncommon Knowledge: Empowering Minds with Sensible Psychology

At anxietyhypnosisdownloads.com, we proudly work alongside Uncommon Knowledge to provide practical and sensible psychology to individuals facing everyday mental health challenges such as anxiety, panic attacks, and depression. Over the years, this mission has evolved from in-person workshops and printed newsletters to offering online courses, apps, and social media engagement, empowering individuals to take control of their own mental health.

While Uncommon Knowledge initially helped tens, then hundreds, and eventually thousands of people in the UK, today it supports hundreds of thousands of individuals worldwide. To date, well over a million people have used their hypnosis downloads to improve their mental health and overall well-being.

Our mission, in collaboration with Uncommon Knowledge, serves two key audiences: professional therapists and the general public, all underpinned by a belief in practical, common-sense psychology. Together, we deliver solutions based on the understanding that all humans have a set of ‘primal human needs,’ and when these needs are unmet, it can lead to psychological and physical challenges. This is the foundation of our approach, which seeks to address these unmet needs and promote better mental health for all.

Why Uncommon Hypnosis is Different:

The Origin Story of Uncommon Knowledge

1994-1995: A Meeting of Minds

After training in hypnotherapy, Mark runs his first self-hypnosis workshop in 1994, igniting his passion for hypnosis. In 1995, Mark meets Roger, an engineering graduate with expertise in communication and marketing, at a charity fundraising company. This meeting sparks both a friendship and a business partnership, leading to the creation of Uncommon Knowledge.

Mark and Roger began running hypnosis workshops across England, traveling and distributing marketing materials. Their work eventually led them to collaborate with Mark’s father, Ivan Tyrrell, at MindFields Seminars, a psychology training organization serving the NHS and Social Services in the UK (now known as Human Givens College).

1998: Uncommon Knowledge is Born

In 1998, Mark and Roger officially established Uncommon Knowledge Ltd in Brighton, UK, with the mission of providing practical psychological tools to help people address mental health issues like anxiety, panic attacks, and depression. They continued running in-person hypnosis workshops, which laid the foundation for what would eventually become a global enterprise.

1999: First Diploma and Newsletter

The first Uncommon Knowledge Diploma in Solution-Focused Hypnotherapy and Psychotherapy was launched, setting a new standard for professional hypnotherapy training in the UK. The quarterly print newsletter, which later evolved into the Clear Thinking email newsletter, was created to stay in touch with course graduates.

Going Digital

As the internet began reshaping the way people access information, Uncommon Knowledge launched its first website. This website offered psychology articles, training courses, and self-help audio products, marking the beginning of their online presence. Over time, this digital presence expanded to include multiple smaller, topic-specific websites.

2003: HypnosisDownloads.com Launches

Inspired by a conversation in New Zealand, Roger recorded the first hypnosis audio sessions, leading to the launch of HypnosisDownloads.com in 2003. Through collaboration with Uncommon Knowledge, the site quickly grew into a key platform for downloadable hypnosis sessions, reaching people around the world.

The idea of expanding their reach further began to take shape after a conversation with a client who encouraged Mark to think bigger: “Why limit yourself?” the client asked. “Why only see eight people a week when you could teach a thousand others to do what you do?” This inspired Mark and Roger to set the goal of creating 100 downloadable hypnosis audio sessions, and HypnosisDownloads.com was launched. Today, there are over 1300 sessions available on the site.

2008: A New Chapter

In the wake of the 2008 financial crisis, Uncommon Knowledge transitioned from in-person training to a fully online model, ensuring its sustainability and growth. The company’s headquarters moved to Oban, Scotland, marking the beginning of an era focused on digital content delivery. At that point, around 500 downloadable hypnosis sessions had been created and were being promoted by a large network of online partners.

This shift allowed Uncommon Knowledge to continue growing and reaching individuals worldwide, offering accessible and effective solutions for mental health improvement.